Every Startup Founder Should Build a Personal Brand on LinkedIn

Become a sophisticated cobbler who shows up often

Aniket Saraf


Photo by Şemsi Belli from Pexels

It happened to me again — I wanted to commit to fitness. Did I research the Internet for the best fitness apps? No. I downloaded an app from the founder whom I know writes on LinkedIn.

Who are these founders?

Are they celebrities?


These are the same shy entrepreneurs who started putting some effort into building a personal brand. They are not popular faces or public speakers who have expertise in talking in front of huge audiences. They are little-known entrepreneurs who’ve built products in their backyard and are now coming door-to-door (online) shouting aloud daily so that a few interested people buy from them.

They hope that if they shout often, one day, when you need their product/services, ‘they’ will be the first person coming to your mind.

That’s personal branding.

As per the definition, personal branding is

“The conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to…



Aniket Saraf

Writer in Tech, Startups, Entrepreneurship, & Personal Development. Ghostwriter for Tech Entrepreneurs.