Every Startup Founder Should Build a Personal Brand on LinkedIn

Become a sophisticated cobbler who shows up often

Aniket Saraf
8 min readJan 19, 2024

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Photo by Şemsi Belli from Pexels

It happened to me again — I wanted to commit to fitness. Did I research the Internet for the best fitness apps? No. I downloaded an app from the founder whom I know writes on LinkedIn.

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Aniket Saraf

Writer in Tech, Startups, Entrepreneurship, & Personal Development. Digital Creator | Ghostwriter | Copywriter | Content Marketer