How To Write a LinkedIn Post that People Read

This kick-ass formatting will make people stop to read your LinkedIn posts

Aniket Saraf


Writing online is different.

If you write a post without knowing what works for the platform, you will get poor outreach. You’ll end up frustrated. To not let that happen, you need to understand how to craft a post that people read.

What works for writing a book does not work online.

A reader has an infinite scroll option. If your content does not keep the reader engaged, they will get distracted and move on. To not let that happen, your LinkedIn post needs a certain formatting. Your writing should be crisp and drive your reader like a flow. It should give them a feeling of accomplishment.

Here are 8 elements that you should take into consideration before hitting publish on LinkedIn:

The Structure

Your post should include the following elements:

  • Title
  • Subtitle
  • Hook
  • Key idea
  • Takeaways
  • Call to action

See the below post:



Aniket Saraf

Writer in Tech, Startups, Entrepreneurship, & Personal Development. Ghostwriter for Tech Entrepreneurs.