The Ultimate Guide to B2B Content Marketing in 2024

How to build a 24x7 permissionless sales machine that gets you leads

Content is a 24x7 sales machine.

The need for a full-time salesperson is getting replaced by content.

Content, say a LinkedIn post, can enter the office of your target audience at any time without permission. Good content is a perpetual asset that doesn’t even ask for a raise with rising inflation. No wonder, 32% of marketers consider content and SEO as their ‘highest ROI’ channels.

Content Marketing has become more relevant because of

• The arrival of AI
• Google’s dominance
• The successes of B2Bs like Hubspot

If you are considering an inbound approach to getting leads, consider equipping your business with content marketing.

This article will suggest a step-by-step approach to how your company can start running the content marketing engine.

You’ll learn:

1] Why Invest in Content Marketing

2] The Content Marketing Landscape

3] How to Begin Content Marketing in 2024